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 On June 25th, ASMI sponsored cinema preview event for eBrave Storyf jointly with Bunka Hoso Radio.
More than 470 general people mostly family-oriented gathered in Zendentsu Hall in Ochanomizu, center of Tokyo, to be in cinema preview of the much-ballyhooed motion picture eBrave Story'. For this event, ASMI collaborated with Kinokuniya supermarket, upscale gourmet supermarket chain in Aoyama, Tokyo, to develop and provide all of the event attendees with the original bento box containing panko-fried Alaska king salmon sandwich and 3 kinds of sushi with tarako, ikura and snow crab meat toppings.Prior to the movie preview, Bunka Hoso Radio companyfs professional announcer made live PR on wild and natural Alaska seafood and introduced ASMI as an official sponsor of the event.Almost all of the audience rated high marks on ASMIfs post-activity survey taken after the event on image and impression about Alaska seafood and Alaska itself.
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| ASMI participated in Uoriki's merchandising seminar@ |
Uoriki, one of the top seafood category killers, conducted special merchandising seminar for the store managers prior to the Alaska chum salmon promotion from mid June.
All of the ASMI Japanfs staff participated in the seminar, and made powerpoint presentation designed for Uoriki store managers. Most of them are in 30fs and 40fs and the majority had never had a chance before that to learn ewhere is Alaska, what is so good about Alaska seafood, what is the selling point of Alaska seafood to the consumers and why itfs become so important about promoting wild and natural seafood from Alaska,f etc.
Japan has annually around 550,000 metric tons of salmon supply from in and out of Japan, and Alaska salmon holds only 40,000 to 45,000 metric tons at the maximum.
So ASMI and Uoriki agreed to work together to re-position Alaska salmon and other products in the retail store ends as valuable and limited natural resources from now on.
*click here to see the results of the questionnare  |
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| £ Sunghwa Lee,
ASMI Japan Marketing Representative |
£ Uoriki store managers from 49 outlets
listened interestingly
to ASMI presentation. |
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| Quick report about Radio Commercial Copy Contest! |
ASMI sponsored "the 22nd Radio Commercial Copy Contest" which is co-hosted by the JOQR radio and Kokoku Hihyo (Advertisement Critics). Amateur and professional copy writers applied for their original commercial copies along the themes of each sponsors.
19 companies and organizations participated in this contest as sponsors this year and it was a first time participation for ASMI.
There were about 20,000 applications in total and ASMI got 926 applications on the theme of "wild & natural Alaska Seafood".
The final judgement will be made on April 7th and the footage of this contest will be aired as a special program on May 4th. |
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| ASMI participated in Super Showcase |
"Super Showcase", a trade show introducing international products and private label suppliers to Japanese super markets and retailers, was held at Tokyo Big Sight from March 1st through 3rd, 2006. ASMI being a first time exhibitor found great success in participation in this well established event.
During the showcase, ASMI displayed a variety of Alaska seafood to include: salmon (king, coho, sockeye), black cod, crab (king & snow), ikura, sujiko, herring roe, pollock roe and surimi products. ASMI staffers provided retail promotion activity information, sampled tastings of Alaskan seafood products and PR materials to show visitors. |
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@@@£ASMI displayed a variety of Alaska seafood. |
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| @@@£ASMI also provided many kinds of Alaska seafood samples for test-testing. |
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| Alaska Troll Salmon was featured! |
On Nov. 10th, TV program titled "New Dotch no Ryori Show" featured Alaska troll king salmon as a special food material. TV crew flew to Sitka to shoot the winter troll salmon fishing and ASMI supported the full coordination for the smooth and more effective filming. Very unfortunately, salmon menu lost at the final judgement by only one vote, but we believe that we could effectively appeal wild & natural, healthy & sustainable Alaska troll salmon which was handled very carefully one by one.
 ASMI staff took a picture in front of the set after the studio filming. |
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| ASMI co-sponsored "Good Partner's Day"! |
 ASMI co-sponsored the Japanese 'ii fufu no hi' (Good Partner's Day), which was established by the Japanese Ministry of Industry and Economy in 1988 in order for couples to enjoy more relaxed way of life. Many activities and campaigns were conducted for the day such as 'the best partner of the year award' (see the photo), 'the best partner design award' etc. |
On Nov. 5th, consumer cooking seminar was held at Tokyo-gas showroom in Kawasaki. We invited Mr. and Mrs. Julien as a special instructor and 10 couples (hasbands & wives) participated. Mr. Julien introduced very creative recipes using Alaska seafood such as salmon, black cod, herring roe and kanikama.
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£taste-testing after the cooking! |
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| Take a look at our new ASMI merchandising tools! |
In response to the consistent requests from the Japanese trade partners, ASMI has finished production of the new Japanese merchandising materials including the eAlaska Wild Salmon Guide Bookf and eAlaska Whitefish Guide Bookf. |
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| "The Wild & Natural Northwest Fair" at Oregon Bar & Grill |
Oregon Bar & Grill, a seafood restaurant in Shiodome, Tokyo, conducted "The Wild & Natural Northwest Fair" from July 15th to August 31st, and ASMI, WUSATA and ATSPA co-sponsored the promotion.
A lot of menus using Alaska salmon, black cod, king crab etc. were served to Japanese consumers during the fair which was ended on a high note.
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| ASMI participated in 7th Japan International Seafood Show. |
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@@@@@£ASMI booth @@@@@@@@@@@@@@£Mr. Ray Riutta, Executive Director of ASMI (left) &
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Mr. KC Dochtermann, International Marketing Director |
ASMI participated in 7th Japan International Seafood Show for 7 years in a row. ASMI had a 8 booth space providing the various information materials, and also offered seafood menu sampling such as 'Alaska Ikura with Riso Pasta', ' Alaska Black Cod Brandade with Toast' and 'Alaska smoked King Salmon' during the show.
Mr. Ray Riutta, executive director and Mr. KC Dochtermann, international marketing director of ASMI came to Japan for this event.
On July 13th, ASMI also held a trade reception at Oregon Bar & Grill restautant and 160 trade partners were invited to this event. |
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| ASMI Press Tour |
ASMI and GAPP co-sponsored a media tour from June 21st to June 30th, inviting the mutiple Japanese seafood trade and consumer press companies. We visited Seattle, Naknek, Bristol bay and Dutch Harbor to see the fishery and the current situation in Alaska seafood industry.
Click here to see the Articles!!
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