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| ●The 2004 Fall Alaska Seafood Rendezvous in Shiogama |
| On October 30th through 31st ASMI sponsored the 3rd Alaska Seafood Rendezvous in Shiogama. |
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| ▲Opening Ceremony |
▲Presentation by ASMI |
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ASMI organized an “Alaska Seafood Ground Fish Workshop” for ground fish trade in Shiogama and an “Alaska Seafood Marketing Seminar & Reception” on the 30th.
At the workshop, Mr. KC Dochtermann, international marketing director from ASMI, delivered a presentation on the topic: “Updates on Alaska ground fish fishery, international supply & situation.” Mr. Tomohiro Asakawa, fishery trade specialist from the U.S. Embassy in Japan, spoke on the topic: “Updates on US seafood exports to Japan & potential for new markets and new species.”
At the marketing seminar, a special guest Mr. Masayuki Kuzuoka, general manager of ‘sozai’ deli food department of Co-op Miyagi, spoke about “The advantages of Alaska as product origin and the differentiation points in the distribution channels.”
Samples of ‘Shiogama soup’ and Oden (Japanese Hot pot), an Alaska seafood display, sales of Kamaboko products and Alaska glacier water generated consumers interest at the Alaska consumer fair on 31st. |
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| ●The 13th Dancyu Consumer Original Recipe Contest: Preliminary Round |
The ‘13th Dancyu Consumer Original Recipe Contest’ took place on January
30th, 2005. ASMI has sponsored the event for five consecutive years. ASMI
collected 239 unique and creative recipes featuring sockeye salmon, Ikura, black
cod and pacific cod.
The preliminary contest was held in October 18th and two finalists were selected for the grand-prize contest next January 2005. |
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Grand Prize: |
Deep-fried jaozi with sockeye salmon
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Mr. Kazuyuki Iida |
| Grand Prize: |
Steamed sockeye salmon with zunda |
Ms. Chiyo Kato |
| Second Prize: |
Sticky rice with sockeye salmon and radish |
Ms. Miyuki Matsuo |
| Second Prize: |
P-cod croquette |
Mr. Kazutaka Kawakami |
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| ●ASMI co-sponsored the 5th annual consumer seminar and Alaska seafood lunch party with Co-op Miyagi in Sendai on January 21st, 2004 |
This time ASMI invited Dr. Yukio Hattori as a special guest speaker on ‘Shokuiku (=food education for children).’ Dr. Hattori is a chairman of Hattori Dietitian College, and is one of the nation’s most renowned food experts. He is well known as a chief judge of ‘Iron Chef’ a very popular TV program once being aired in Japan and now on re-run in the United States.
About 150 were invited to the event in Sendai among the ordinary consumers who shop at Co-op Miyagi every day, and also part-time workers at seafood section of Co-op Miyagi retail outlets. |
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| ▲Dr. Yukio Hattori |
▲Mr. Mark Dries
(Director of U.S. Agricultural Trade Office) |
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| ●ASMI participated in 6th Japan International Seafood Show. |
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This time the U.S. seafood pavilion included the California Salmon Council, New Jersey-based Lund’s Fisheries and U.S. Embassy’s Commercial Department.
ASMI’s 6 booth spaces featured various kinds of new MD and POP materials. The lounge offered internet services where the visitors could access the new ASMI website and related links.
At the sampling counter, the attendees enjoyed Alaska seasoned ikura and ‘kanikama (imitation crab meat made from 100% Alaska Pollock surimi).’ Mr. KC Dochtermann, international marketing director and Miss Autumn Curry, marketing specialist came from the ASMI home office. ASMI hosted a seafood trade reception on the evening of July 22nd, 2004, at Royal Park Shiodome Tower in Shinbashi, Minato-ku, Tokyo. More than 23,000 seafood trade visitors came to this 3-day show. |
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●ASMI co-sponsored the ‘Alaska Menu Fair’
at Prince Hotel chains nationwide from June 1st through 30th |
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Prince Hotels, Japan’s largest hotel and restaurant chain, conducted a
one-month long Alaska Menu Fair nationwide starting June 1st, 2004. 35,000 Japanese enjoyed Alaska seafood during the promotion which featured Alaska wild king salmon, sockeye salmon, black cod, ikura and snow crab. |
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| ●Other Promotions |
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| ▲Aeon Fair |
▲Yuni Fair |
▲Comody Iida Fair |
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| ▲Saeki Fair |
▲Uoriki Fair |
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| ▲Inter Food Osaka |
▲For NRE BuyerShowcase |
▲Kyokuichi Trade Show |
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